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Make Some Noise for Mental Health

Make Some Noise (MSN) for Mental Health is an award-winning post-secondary initiative created by the Trojan Outreach Program in 2015 to promote mental health awareness on the SAIT campus. In 2016 the Make Some Noise campaign grew to an ACAC wide initiative and is now endorsed by the Canadian Mental Health Association (CMHA) in Alberta. In 2016 the ACAC also teamed up with RBC Olympians and Sheldon Kennedy to help boost the impact of the increasingly powerful MSN movement.  

In its short history, the MSN Campaign has been recognized national winning the CCAA Community Service Award (2015) & the Lieutenant Governor’s Circle on Mental Health and Addiction with a True Imagination award (2017).


For one month each year ALL 17 ACAC institutions host on campus events to increase the awareness and promote on campus resources while breaking the stigma of mental health. Find out how you or your group can get involved by emailing You too can Help Make Some Noise for Mental Health and HELP Break the Stigma of Mental Illness.


To implement a post-secondary mental health awareness campaign to break the stigma surrounding mental health on campus. The awareness campaign is intended to encourage conversation and open mindedness and better promote resources and support available on campus and in the local area. The campaign will be promoted on SAIT campus through interactive activities and at SAIT Trojans home game events in January of each year.



  • Reduce/eliminate the stigmas related to mental health, wellness and mental illness 
  • Create awareness about local mental health resources on campus and through the Canadian Mental Health Association – Alberta (CMHA) and surrounding community 
  • Encourage empathy and understanding by developing an open-minded perspective through conversations about mental health 
  • Activate at home games and campus-related events; led by athletics staff and student-athletes